Since I've had many new subscribers during the last 3 months, I want to welcome everyone and share with you an experience that changed my life forever... I hope it brings you the same abundance it has brought into my life
What a Camel
Taught ME
About Marketing
I want to tell you about a marketing strategy so fundamental and so powerful that it has been used successfully throughout the world for thousands of years. It has been passed down from generation to generation and it is as powerful today as it was thousands of years ago.
I happened to learn this great marketing strategy from an Egyptian Camel Driver and it has changed my life. Not only has it affected the way I do business, but also the way I communicate with my family and friends. I even use it when setting and implementing my own business and personal goals.
Do not underestimate the power of this simple strategy. It could be the KEY that opens the floodgates of abundance in your life.
So now let me tell you how I came to learn this great lesson. It was 1993, my first business trip to Egypt. I worked in the apparel manufacturing industry at the time and was in Cairo to oversee our production.
I was having a hard time implementing JCPenney's new Quality Assurance System that the factories were required to adhere to before we could place orders with them. The factories had been producing goods their way for over 20 years and didn't see the need to change how they did things. As a woman, I was having a particularly difficult time getting them to understand the importance of this.
On a rare off day one of the factory owners I was working with took me to see the Pyramids. What an amazing experience! It is truly one of the most remarkable and inspiring places on earth. After a tour of the Pyramids, I noticed there were camels for hire. Now, I had never ridden a camel and since I've always loved trying new and exciting things, I told him I really wanted to do it. The factory owner was hesitant when I told him I didn't want to ride with the camel driver. I wanted to ride the camel by myself. He insisted I get on with the camel driver, explaining that he was responsible for my safety. I finally gave in and agreed.
During this entire conversation the camel driver was paying close attention. I saw him watching. I saw him listening. Well, as soon as we got out of sight of the factory owner the driver turns around and says, “You want to ride the camel by yourself?” I said, “Yes”. He says, “Give me money”. So, I gave him $20 and he got off and started running along side of the camel. We go a little further out. He looks at me and sees me looking at the desert. Now he says, “You want to ride the camel in the desert?” I say “Yes”. Again, he says, “Give me money”. So, I gave him another $20, he stood aside and smacked the camel on the behind. The camel took off in a full gallop.
I felt like I was in one of those Arabian movies. It seemed like everything was moving in slow motion. My hair was blowing in the wind and the hot desert sun was radiating on my face. I was totally enjoying this beautiful experience. And then it hit me, this camel is moving really fast and I don't know how to stop him. About the time panic set in, the camel came to a stop, turned around and started heading back. Fortunately for me, the camel was already trained to go only so far and turn around.
Why am I telling you this story? Remember earlier I said the camel driver was paying close attention to the conversation? Well, he heard what I was saying. He listened to what I wanted, and he told me I could have what I wanted. All I had to do was give him some money. I gladly would have paid him 10 times as much for that experience. That's the bottom line. Marketing is finding out what your customers want and giving it to them. It's that simple.
"Marketing is finding out
what your customers want
and giving it to them"
Marketing is also all about understanding your customer. When you know what your customer wants, you are in the unique position to develop a marketing message that addresses their wants and needs and easily walks them through your sales process.
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Discovering more about the process you go through to find out what they want and how to develop an irresistible marketing message is what the Marketing Blueprint Developer is all about.
Click here to find out more about this Powerful Toolkit
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Marketing Blueprint Developer is 1 year old
Deanna and her dog Misty
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